EcoGlow's target audience is enviornmentally-friendly young adults who are trying to decorate their spaces with LED lighting.
A major goal for the logo was to keep it modern and understandable. To achieve this, I used a simple sans serif font that I adjusted for balance. I wanted the word "glow" to feel that it is actually glowing, so I made the word slightly larger. Additionaly, I incorporated a colorful gradient to reference the LEDs, with a negative-space leaf to reference the environmental-friendliness of the EcoGlow's products.



